Change in the air for magazine

BusinessRockford.com Staff Reports

With all eyes focused on the troubles in the world’s financial markets lately, it’s easy to forget the real drivers of the economy in the Rock River Valley: local businesses.

They’re why BusinessRockford.com was launched in print and online. Our manufacturers, retailers and other important industries soldier on, innovate and even thrive.

The weekly magazine and its companion Web site have been informing and connecting local business leaders every Monday with a lively mix of news and advice.

After just one year, BusinessRockford.com is growing.

Distribution is expanding from 6,000 copies to 20,000 through home delivery, direct mail and racks at select businesses.

Content also will sharpen its edge, concentrating on the news of the business world while maintaining its laser focus on local companies. Readers will find more news that directly affects Rock River Valley businesses, as well as the features and columns they have come to expect.

In a year, more than 20,000 businesses and their workers have found a place on its pages. This year, the business reporting staff hopes to double that.

“With a business community this vibrant and dynamic, there is a real hunger for the kind of news coverage only we can provide,” Business Editor Annette LaCross said.

“I believe it is our responsibility to approach each week’s issue with the same energy and drive that has powered the success of our local industries.”